Jaye Whitehead is a watercolour & gouache painter based in New York. Her series of geometric paintings entitled ‘The Purity in Overexposure’ explore the concept of beauty.
In her artist statement, Jaye explains the concept behind her large-scale watercolours collection :
‘I am a young, middle-class woman, in modern western society. This fact alone has left me submerged in societal influences of impossible appearance standards and numb to the bombardment of advertising featuring nameless faces- the generic “beauty”. When I was a young girl, out of instinct, I drew the nameless faces. Large eyes, small nose, full lips. My vehicle of self-expression was to mimic the standardised, ideally beautiful face that I recognised to be “good”. I noticed and I watched as my peers and society responded to pretty: people liked pretty.’